Vivid Vision: Summary for Vivid Vision By Cameron Herold 

Estimated reading time: 15 minutes

In the fast-paced world of business, there’s a critical distinction between merely existing and achieving unparalleled success. Imagine being trapped in the repetitive cycle of stagnant growth, where each year mirrors the last – a scenario all too familiar for entrepreneurs Brian Scuadamore and Cameron Herold in 1998. Faced with the frustration of flashy mission statements that failed to inspire, they sought a revolutionary tool to break free from the monotony.

Enter the Vivid Vision – a remarkable tool developed by Cameron Herold, an expert in transforming businesses. More than just a vision statement, this holistic roadmap transcends the conventional, offering business owners a detailed overview of their company’s future in a vivid, three-dimensional form. Picture it as a virtual reality experience for your organization, aligning senior managers, guiding meetings, and propelling your entire team toward a shared vision of the future.

Cameron’s expertise, honed through turning 1-800-GOT-JUNK into a $100M multinational company, has been distilled into a powerful way for CEOs and senior leaders to impress customers, build an amazing team, and propel business growth through actionable three-year plans. This quick read serves as your guide through the Vivid Vision process, taking you beyond the comfort zone of traditional business plans and into the realm of visionary companies.

Join the ranks of successful business leaders like Elon Musk and Joe Polish, who understand the importance of audacious goals and a clear vision in propelling companies to greatness. In this article, we’ll delve into the key areas of your company, explore the vivid vision process, and provide best practices for creating your own vivid picture of success. Get ready for a quantum leap into the future of your company – a future defined not by theory but by the actionable steps outlined in this revolutionary guide.

What is a Vivid Vision?

At its core, a Vivid Vision is more than a mere document; it’s a holistic roadmap that transcends traditional vision statements, providing a detailed and three-dimensional overview of what a business will look like, feel like, and act like in three years. It is a remarkable tool designed to create clarity and alignment within an organization, serving as a guiding light for both leaders and team members.

Imagine a vivid vision as a personalized virtual reality experience for your company. It goes beyond the typical strategic plan, offering a deep dive into the heart of your organization’s future. Unlike generic mission statements that often fall flat, a Vivid Vision brings the future into the present, allowing business leaders to communicate their aspirations in a tangible and inspiring manner.

Origin of the Vivid Vision:

The genesis of the Vivid Vision can be traced back to Brian Scuadamore, CEO of 1-800-GOT-JUNK. In 1998, facing a revenue stall at $1 million for eight consecutive years, Scuadamore found himself at a crossroads. Frustrated by the lack of progress, he sought a transformative solution. Inspired by the visualization techniques employed by Olympic athletes, he pondered, “If athletes can visualize success, why not businesses?”

Sitting down to craft what he initially called a “Painted Picture” (now known as Vivid Vision), Scuadamore envisioned the future of 1-800-GOT-JUNK with unprecedented clarity. His vision became a tangible force, propelling the company from a stagnant state to a $100 million multinational success story within a few short years.

Brian Scuadamore’s journey exemplifies the power of a Vivid Vision. It wasn’t just a theoretical exercise; it became the catalyst for transformation, aligning the entire organization with a shared vision of the future. The success of 1-800-GOT-JUNK, featured on platforms like Oprah and recognized in The Harvard Business Review, showcases the practical impact of this visionary approach.

In essence, a Vivid Vision is more than a document; it’s a living, breathing guide that revolutionizes the way businesses plan, communicate, and achieve their goals. It’s the tool that moves businesses from stagnant repetition to dynamic evolution, offering a clear path to success.

6 Ways Grant Cardone Books help 10x your Your Money(Opens in a new browser tab)

The Power of Vivid Vision:

In the realm of business transformation, the Vivid Vision stands as a powerful and revolutionary tool, capable of reshaping the trajectory of an organization. Unlike traditional mission statements that often end up as mere words on paper, a Vivid Vision possesses the potency to inspire, motivate, and drive tangible results.

Comparison with Mission Statements:

One of the key distinctions lies in the comparison with flashy mission statements. While mission statements serve as a formal declaration of an organization’s goals, they may lack the emotional resonance necessary to mobilize teams. Cameron Herold, an expert in the field, argues that traditional mission statements fall short in motivating employees, inspiring customers, or attracting investors and partners.

A Vivid Vision, on the other hand, goes beyond the conventional. It paints a vivid picture of the future, bringing it into the present moment for everyone involved. This transformative document serves as a rallying point, a source of inspiration that transcends the mundane and provides a clear direction for the company.

The Best Summary of John Maxwell’s “The 21 Irrefutable Laws of Leadership”(Opens in a new browser tab)

Benefits of a Well-Crafted Vivid Vision:

The benefits of a well-crafted Vivid Vision are manifold. It acts as a magnetic force, attracting individuals to the business who are as excited about the mission as the leaders themselves. This alignment of passion fosters a sense of purpose among team members, creating a shared vision that becomes the driving force behind every action.

Moreover, a Vivid Vision serves as a powerful tool to align the current team with future goals. In the face of challenges, having a clear, compelling vision to strive toward keeps the team focused and motivated. It acts as a guiding star, ensuring that every effort contributes to the overarching goal, even in the most challenging circumstances.

Transformative Impact:

The transformative impact of a Vivid Vision is exemplified in the story of 1-800-GOT-JUNK. As Brian Scuadamore and Cameron Herold embraced this visionary approach, their company underwent a metamorphosis. What was once a business with stalled revenue became a $100 million multinational success, featured on Oprah, recognized in The Harvard Business Review, and celebrated for its workplace culture in Canada.

The Vivid Vision isn’t just a theoretical concept; it’s a living, breathing force that has the potential to redefine the future of a company. It serves as a dynamic catalyst for change, propelling businesses toward growth and success. As we explore the intricacies of crafting a Vivid Vision, the next section will reveal the actionable steps to transform your business through this revolutionary tool.

16 Businesses that Run Themselves: Passive Income Ideas(Opens in a new browser tab)

[divi_switch_layout id=”1311″]

Real-Life Example:

To truly grasp the potency of a Vivid Vision, let’s delve into a real-life scenario, offering a clear before-and-after snapshot. Consider a conventional vision statement for a real estate company:

“We strive to be the most well-known real estate company in Lafayette County.”

While it expresses a broad aspiration, it lacks the vividness that captures attention and ignites passion. Now, contrast this with a Vivid Vision:

“When you drive through any neighborhood in Lafayette County, the streets are lined with homes that have ‘LCR & Associates’ signs out front.”

The distinction is palpable. The Vivid Vision provides a tangible, detailed image of success, one where the mere mention of the company name is synonymous with prominence in every corner of Lafayette County.

Radical Candor: Book Summary(Opens in a new browser tab)

Significance of the Real-Life Example:

This real estate example demonstrates the power of crafting a Vivid Vision for a business. It transforms a generic ambition into a compelling, immersive vision of the future. Potential team members, partners, investors, and even current staff can now see and feel the vision, fostering a deeper connection and excitement.

Beyond the hypothetical, businesses have used Vivid Vision to set themselves apart in competitive hiring landscapes. Prospective team members, inspired by a clear and enticing vision, are drawn to companies that offer more than just a job—they seek an opportunity to be part of a compelling narrative.

Utilizing Vivid Vision Across Business Functions:

Once crafted, a Vivid Vision becomes a living document that permeates various aspects of a business:

  1. Hiring Advantage: Stand out from competitors when recruiting, as the vision becomes a powerful magnet for those who resonate with the mission.
  2. Strategic Clarity: When scaling up, the Vivid Vision provides a north star, ensuring the entire company is aligned with its trajectory, preventing disarray during periods of rapid growth or pivots.
  3. Internal Motivation: The vision offers the internal team a clear picture of their role in the company’s success, fostering motivation and a sense of ownership.
  4. Leadership Confidence: Leaders can confidently steer the company, secure in the knowledge that everyone is enrolled in the same vision.
  5. External Alignment: Bring customers, vendors, and key partners on board, inspiring them to grow alongside the shared vision for the future.

In crafting your own Vivid Vision, you are not merely drafting a document but cultivating a transformative force that touches every facet of your business.

Golden Handcuffs: Definition and Breaking Free(Opens in a new browser tab)

How to Write a Vivid Vision:

Cameron Herold’s book, “Vivid Vision,” unfolds a straightforward yet powerful three-step process for crafting your own transformative Vivid Vision. Follow these steps, and you’ll navigate the journey from conceptualization to realization seamlessly.

1. Imagine what your business looks like 3 years into the future:

Close your eyes and envision the future of your business three years down the line. In this mental exploration, consider every aspect – your team, customers, supplier relationships, marketing endeavors, and more. Think of it as if you’re filming a documentary of your thriving business. What does success look like on a grand scale? Cameron suggests a helpful exercise: imagine the big-picture details and play the mental film of your business’s success.

2. Focus on what it feels like, not how you’ll get there:

This is a crucial pivot from conventional planning. Instead of getting bogged down by the ‘how,’ concentrate on the emotional resonance of success. What does it feel like to achieve your envisioned success? Let the emotions guide your vision. For instance, if you’re a law firm envisioning increased caseload, focus on the feeling of accomplishment and success rather than the intricacies of how you’ll reach that goal.

3. Write down what you come up with for each part of the business, as if it’s already happened:

Once the vision is crystal clear in your mind, translate it into words. Write down the specifics for every segment of your business – culture, staff, marketing, sales, finance, values, and beyond. Organize your thoughts into a cohesive narrative, mirroring the vivid picture you’ve painted in your mind. This step solidifies your vision into a tangible, shareable, and actionable Vivid Vision document.

The Vivid Vision Process at Work:

To illustrate the simplicity and effectiveness of this process, let’s apply it to the real estate example:

Imagine the business 3 years into the future:Our lead generation is automated, dialed in, and coming from various marketing channels. Agents only need to show up on-site, where prospects are ready to proceed.

Focus on what it feels like, not how you’ll get there:We experience the thrill of an average of 200 leads per month, with our agents closing 50% of on-site calls.

Write it down as if it’s already happened:Our office phones ring incessantly, flooded with calls from hot leads eager to buy or sell. Thanks to our automated marketing systems, our agents boast a 50% close rate, making us the go-to real estate firm in Lafayette County.

In essence, this process propels your business from conceptualization to manifestation, providing a structured yet flexible framework for crafting a powerful Vivid Vision.

Components of a Vivid Vision:

Crafting a Vivid Vision requires a comprehensive approach, covering various facets of your business to ensure a holistic and actionable roadmap. Cameron Herold outlines key components that should be included in your Vivid Vision document to maximize its impact:

1. Core Values:Establish the foundational principles that guide your company. These values serve as the moral compass, shaping the culture and decision-making processes within your organization.

2. Team:Define the structure and dynamics of your team in the envisioned future. Highlight the qualities of your team members, their roles, and the collaborative spirit that propels your business forward.

3. Culture:Envision the workplace atmosphere you desire. Describe the cultural elements that contribute to a positive and thriving environment for your team, fostering innovation, collaboration, and employee satisfaction.

4. Products & Services:Detail the evolution of your offerings. How have your products or services expanded or improved? Clearly articulate how your business meets the needs of your customers in innovative ways.

5. Sales & Marketing:Outline your strategies for attracting and retaining customers. Specify the channels, campaigns, and methods that contribute to a robust sales and marketing engine, driving sustained growth.

6. Media & Awards:Envision the external recognition your company receives. Highlight the media coverage, awards, and accolades that showcase your success and bolster your reputation in the industry.

7. Financials:Provide a snapshot of your financial health. Detail the revenue streams, profit margins, and financial milestones that contribute to the overall success and sustainability of your business.

Vivid Vision Template for You to Follow:

Understanding how to structure these components can be challenging, especially for those not accustomed to detailed business planning. To ease this process, consider using a Vivid Vision template. This structured framework ensures you cover all essential elements while providing clarity and coherence to your vision.

Cameron Herold’s Vivid Vision book further delves into these components, offering guidance and insights into crafting each segment effectively. Utilizing a template ensures that your Vivid Vision is not only visionary but also comprehensive and actionable.

As we move forward, we’ll explore the practical application of these components using real-world examples, demonstrating how a well-crafted Vivid Vision goes beyond words on paper, becoming a dynamic force that shapes the future of your business.

Vivid Vision in Action: Real-World Examples

To bring the concept of Vivid Vision to life, let’s explore how businesses have successfully implemented this transformative tool across different industries. These real-world examples showcase the versatility and effectiveness of crafting a compelling and detailed Vivid Vision.

**1. Tesla – A Visionary Approach to Electric Vehicles:Elon Musk, the visionary leader of Tesla, has long been known for his audacious goals and transformative vision. Tesla’s Vivid Vision extends beyond manufacturing electric vehicles; it encompasses a future where sustainable energy, cutting-edge technology, and a network of charging stations redefine the automotive industry. By aligning the entire organization with this forward-thinking vision, Tesla has not only become a leader in electric vehicles but has also influenced the broader conversation on clean energy and transportation.

**2. Zappos – A Vision for Customer Service Excellence:Zappos, the online shoe and clothing retailer, is renowned for its customer-centric approach. Their Vivid Vision emphasizes creating a company culture that prioritizes customer service above all else. The vision paints a picture of a workplace where employees are empowered to go above and beyond to satisfy customers. This commitment to service has propelled Zappos to success, earning them a reputation for exceptional customer experiences.

**3. Google – A Visionary Approach to Information Access:Google’s Vivid Vision revolves around organizing the world’s information and making it universally accessible and useful. This grand vision, outlined by Larry Page and Sergey Brin, has guided Google’s evolution from a search engine to a technology giant. The Vivid Vision emphasizes innovation, user-centric design, and a commitment to advancing technology for the benefit of humanity.

These examples illustrate that a well-crafted Vivid Vision is not confined to a specific industry or business model. Instead, it serves as a dynamic force that aligns teams, attracts like-minded individuals, and propels organizations toward their aspirational futures. Whether it’s revolutionizing transportation, prioritizing customer service, or advancing technology, a Vivid Vision provides a roadmap for companies to turn their bold dreams into reality.

As you embark on crafting your own Vivid Vision, draw inspiration from these examples. Tailor the components to suit your industry, values, and aspirations, ensuring that your vision becomes a powerful catalyst for transformative change.

In the upcoming section, we’ll explore how the Vivid Vision aligns with the long-term strategy of visionary companies, showcasing its role in fostering sustainable growth and success.

Long-Term Strategy: The Vivid Vision and Visionary Companies

Visionary companies, the stalwarts of industries, understand the power of a Vivid Vision in shaping long-term strategy. The renowned author Jim Collins, in his book “Built to Last,” explores how enduring companies consistently embrace audacious goals and articulate a vivid, shared vision. This approach transcends short-term objectives, providing a compass for sustained success.

Consider the case of Tesla, where Elon Musk’s Vivid Vision extends beyond electric vehicles to redefine the entire energy and transportation landscape. This ambitious vision propels Tesla’s long-term strategy, driving innovation in sustainable energy and influencing global conversations about the future of transportation.

Vivid Vision as a Team Building Exercise: Building Bulletproof Teams

Crafting a Vivid Vision becomes an amazing team-building exercise, aligning individuals around a shared purpose. As Cameron Herold emphasizes, it’s not just a document; it’s a living force that unites teams towards a common goal. The Vivid Vision becomes the glue that binds a diverse group into a cohesive, enthusiastic, and high-performing unit.

Take Google, for instance, where the Vivid Vision to organize the world’s information creates a shared sense of purpose among employees. This alignment fosters a collaborative culture that drives innovation and has propelled Google to be one of the most influential companies globally.

Conclusion: Turning Vision into Reality

In conclusion, the Vivid Vision transcends the realm of theory, providing a practical and transformative tool for businesses seeking exponential growth. From its origins in revitalizing 1-800-GOT-JUNK? to influencing industry giants like Google and Tesla, the Vivid Vision has proven its efficacy.

As you embark on creating your own Vivid Vision, remember that it’s more than a document; it’s a powerful force that guides strategic decisions, motivates teams, and shapes the future of your business. Draw inspiration from the real-world examples, embrace audacious goals, and articulate a vision that propels your company beyond the ordinary.

In the journey from stagnant repetition to dynamic evolution, the Vivid Vision is your compass, guiding you toward a future where your business not only survives but thrives in the face of challenges. Embrace the power of envisioning, and turn your bold dreams into the reality of a transformed and successful business. The future awaits, and with a Vivid Vision, you have the roadmap to navigate it with confidence and purpose.

Contact Jeff Davis at Bridgestone Capital via for expert advice and start building a real estate portfolio that stands the test of time.

Gain insights on achieving financial independence while working your W2 subscribe!

To receive information about passive income ideas please contact me at We have syndications going on throughout the year.

People should focus on real assets to improve their balance sheet.

Always consult with a financial advisor, CPA, or CFP to make sure your financial plans align with your goals, risk tolerance and financial situation.

RSS Error: WP HTTP Error: A valid URL was not provided.